AOMID » Facebook And MySpace Competition – MySpace Almost Finished

By Alex Fortuna on January 16, 2011, 6:59 am

For the second year in a row the social networking giant Facebook has landed at the top of the google most searched term, and it’s no wonder. They even beat out google.com as the most visited website this year, too. The social networking site has managed to come from a college dorm room to having a market value of well over the $50 billion that the Goldman Sachs investors paid for the stocks recently.

Facebook Amber Alert Pages

Now they have added an “Amber Alert” page to assist law enforcement in their quest to keep children safe, smart. The official page is here: http://www.facebook.com/AMBERalert. There is a listing for each individual state, and several territories, including D.C. if you intend to go there without using the link we provided, look closely, as there are several associations for missing people on their network.

Myspace Struggled, Now A Lay-Off

Myspace struggled through the last year, not gaining many users when compared to their biggest competition. Many users of both social websites assert that facebook is better than Myspace because of the apps that facebook has. Eventually, MySpace gave up on its social media leadership dreams and narrowed its focus to the niche of being a “social entertainment destination.” As the number of users fell, MySpace was forced to cut costs, laying off half its staff.

 

Ride The wave, Not Control It

What went wrong? A lot of folks will be relaying the tactics of things done and not done at MySpace. As well as tactics done and not done at Facebook. But underlying all those tactics was a very simple management mistake News Corp. made. News Corp tried to guide MySpace, to add planning, and to use “professional management” to determine the business’s future. That was fatally flawed when competing with Facebook which was managed in White Space, letting the marketplace decide where the business should go.


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