gI 0 coverpage Musicians and Artists Rely on MySpace to Market Music; Even Baby Boomer Bands Should Get on Board

MySpace for Musicians Cover


Detroit, MI (PRWEB) January 3, 2008

Search for your favorite Leading 40 bands and their MySpace page will pop up around the top of the benefits. It looks each musician has a MySpace page â€" a bite-sized, at times kitschy, artist snapshot and virtual demo mixed. Marketplace insiders say it is an integral marketing and advertising tool to attain music hungry followers these days. But how do indie and unsigned artists marketplace themselves on MySpace, develop a fan base, and reduce via the noise created by far more than 2 million other artists on the site?

Writer and music market consultant Fran Vincent shows MySpace newbies how it is done in her new book, “MySpace for Musicians: The Extensive Manual to Promoting Your Music On the internet,” published by Thomson Course Engineering.

“Acquiring a standard Net internet site is not adequate anymore. Every major file label is marketing artists on MySpace, and they anticipate that indie and unsigned artists will do the very same. In truth, A&R reps, music publishers and supervisors are actively combing by means of profiles seeking for the following huge point,” says Detroit-primarily based Vincent, who is herself a musician and writes for nationwide music magazines like Electronic Musician and InTune Magazine. “No matter how computer illiterate you believe you are, you can and ought to market oneself on social networks like MySpace.”

In “MySpace for Musicians,” available from Amazon.com, and at Barnes and Noble and other booksellers nationwide, Vincent exhibits even the least ‘Net-savvy artist how to industry their music on the Net. At far more than 350 pages, the guide teaches musicians how to style a MySpace page optimized for music promotion and distribution; how to greatest use MySpace to successfully market music; what the site has to give; what attracts a file label; an online marketing useful resource directory; fundamental code for “pimping” your profile; how to publish a bio; the ins and outs of e-mail marketing and advertising; how to identify your target marketplace; and even what to do to protect towards stalkers and nosy co-employees.

“This guide is truly targeted toward bands and artists who are unfamiliar with utilizing MySpace and on-line marketing, as well as these who by now have accounts but may possibly not know how to make the greatest use of it,” stated Vincent, who has previously performed advertising and marketing and PR for Warner Bros. Publications, a division of Warner Music Group, and now operates with music consumers close to the planet by means of her firm Retro Island Productions, Inc.

Some “seasoned” artists are underneath the impression that MySpace is only for teenagers and the university set. Nonetheless, the information don’t bear out that myth. Although plenty of teenagers and campus youngsters are on the service, they account for just 30 % of MySpace users. Adults ages 25+ account for practically 70 % of MySpacers, with middle-aged users representing the largest slice of the pie, according to a 2006 comScore Media Metrix report. That very same demographic also spends the most on music purchases.

“Appropriate now, being on MySpace is a should, but it is perform and there are no ensures,” says Vincent, who is not affiliated with MySpace or its parent firms. “There are far more than 200 million MySpace users. That’s a pretty remarkable, created-in audience. You have to go wherever the fans are. My objective with MySpace for Musicians is to assist every single artist do just that.”

For far more information on MySpace for Musicians, please visit the MySpace for Musicians Internet internet site. Press queries and requests for interviews, or product to evaluation need to be directed to author Fran Vincent at 786-301-1137, through the accompanying e-mail link, or via the Retro Island Productions MySpace Profile.

About Fran Vincent:

Market advisor Fran Vincent founded Retro Island Productions, a public relations, marketing communications, and music services consulting firm in 2005, following her departure from Warner Bros. Publications. She performs with consumers close to the planet such as Midisoft Corporation, pop artist Nicci Nix, the College of Miami amongst other people, and has written for various nationwide music magazines. Vincent holds a BA in journalism from Oakland College in Michigan, and a Master of Music in music organization and entertainment industries from the College of Miami in Florida. She is also a former adjunct professor for the University of Miami’s lauded Music Company and Enjoyment Industries plan, and continues to lecture on music marketplace subjects during Detroit.

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