Myspace's UX-Induced Death | UX Magazine

@bochelord Now tell me that Apple's success is not based on UX...

Well, is not.

In terms of UX as HCI (which is what most people AND 'profesional' think of when talking of UX), most of Apple innovation actually comes from Xerox Parc.

When Apple actually started to design its own stuff they come up with iTunes (probably the only cross-platform software Apple made) - I don't think it's woth spend any time talking the flaws of iTunes, or its Social Network Ping.

Then came OSX, that is basically a skin over a BSD OS, that as almost all Mac OS runs only on proprietary hardware. You might 'hate' Window or Linux, but they run on 1000s of different hw/components combinations.

Apple so into computing that they even got rid of the word 'computer' from the company name - to better fit into what they want to focus: selling expensive gadgets.

The fact that there's people queuing all night outside an Apple store to buy an iPhone, or that they defend their toy against all criticism as it were their life, look really similar to fans lining up out a theatre for the Start Trek marathon or (with the due differences) religious extremists. The behaviour is the result of a simple process, it's called marketing.

If you consider UX, not HCI (even if the latter still is a bit weak as well), the iPhone is quite poor: you are restricted in the what software you can use to upload music/videos (I know you can 'hack' this) or the browser or if you are a developer the path to get an app published is a via crucis. The antenna-gate? The usability of the iPad?

Should we spend 2 words on the Mac App Store? Or the Apple website?

Back to MySpace, there's obviously a component of terrible design and UX/IA that contributed in the failure of the website - but it's really not the main issue which was essentially strategy (or lack of) and management (poor).

Facebook is as poor in terms of UX/IA and broad usability as MySpace is.
But FB's engagement power is tremendous, and again most of it marketing driven, and strategy built.

Content is part of UX (again, not as in HCI) and easiness of creating, accessing, sharing, engage, enjoy content is all part of a successful and rewarding User Experience. All things that Facebook does very well so much better than it does good old UX (as in HCI/IA/Accessibility/Usability package) AND so much better than all products (gadgets) Apple.

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